What is Rakuten and How Can You Benefit from It in 2024?

In today’s world, who doesn’t want to save some money while shopping? That’s where Rakuten comes in! Whether you’re a savvy shopper or just looking for ways to get more value for your money, Rakuten is an absolute game-changer.


What is Rakuten?

Rakuten is a cash-back and rewards platform that helps you earn money back on purchases made through their site or app. It partners with thousands of online retailers, offering cash back on everything from clothes and electronics to travel and subscription services.


The process is super simple. You start by signing up for Rakuten (it’s free!) and then shop at your favorite stores through their platform. Rakuten tracks your purchases and gives you a percentage of your total as cash back. Once you’ve accumulated some cash back, they’ll send you a “Big Fat Check” either via PayPal or a physical check.


Sounds easy, right? That’s because it is!


How Rakuten Works in 2024: Step-by-Step Guide


If you’re new to Rakuten, here’s a step-by-step guide to get started and maximize your savings in 2024:


  1. Sign Up for Free: First, go to Rakuten's website or download their app and sign up for an account. The process is quick and, best of all, totally free. Rakuten even offers a welcome bonus—sometimes $10 or more—just for signing up and making your first purchase.

  1. Shop Through Rakuten: Once you’re signed up, you can browse through their list of partnered stores. Big names like Amazon, Walmart, Target, and Best Buy all offer cash-back deals. When you’re ready to shop, just click on the retailer through Rakuten’s platform, and it’ll take you directly to the retailer’s website to shop as usual.

  1. Earn Cash Back: After you make a purchase, Rakuten tracks it and calculates your cash back based on the store’s offer (typically 1%-10%, but sometimes more). You don’t need to worry about codes or tracking—Rakuten handles it all automatically.

  1. Get Paid: Rakuten sends out cash back payouts every quarter, as long as you’ve earned more than $5. You can choose to receive your cash via PayPal or as a check. It’s that simple!

Why Rakuten is Great in 2024


  1. Huge List of Retailers: Rakuten partners with over 3,500 stores in 2024, so whether you’re shopping for groceries, booking travel, or buying gadgets, chances are you’ll earn cash back.

  1. Double Dip on Savings: You can stack Rakuten’s cash-back offers with other discounts or promo codes, including store-specific sales, credit card rewards, or coupons. This makes it a great tool to maximize your savings.

  1. Travel Benefits: Love to travel? In 2024, Rakuten has expanded its travel deals, partnering with major booking sites like Expedia, Booking.com, and Hotels.com. Earn cash back on flights, hotels, car rentals, and more. It’s a great way to save while booking your next vacation.

  1. In-Store Deals: Aside from online shopping, Rakuten now offers in-store cash-back offers at participating retailers. Link your credit card to your Rakuten account, activate in-store offers, and shop normally at brick-and-mortar stores to earn cash back.

  1. Seasonal Bonuses: During peak shopping seasons like Black Friday, Rakuten offers special bonuses or higher cash-back percentages, making it an even better time to use the platform.

Tips for Maximizing Rakuten


  1. Use the Browser Extension: Rakuten offers a browser extension that automatically notifies you when a site you’re visiting offers cash back. This way, you’ll never forget to use Rakuten when you shop online.

  1. Refer Friends for Extra Cash: Rakuten has a referral program where you can earn $30 or more for referring friends. If they sign up using your link and make a purchase, you get a bonus, and they get a welcome bonus too—win-win!

  1. Watch for Double Cash Back Events: Rakuten often runs special promotions where cash-back rates are doubled at select stores. These events are a great way to maximize your savings on big purchases.

Who Should Use Rakuten?


Honestly, anyone who shops online can benefit from Rakuten. Whether you’re making big purchases or just doing everyday shopping, the extra cash back adds up over time. Plus, since it's free to use, there’s really no downside.


If you’re someone who likes to travel, shop for deals, or simply wants to get the most out of your money, Rakuten is a must-have tool in 2024. It’s perfect for smart shoppers who enjoy a little extra cash just for doing what they’d normally do anyway!


Conclusion: Why Rakuten in 2024 is a No-Brainer


In 2024, Rakuten continues to be one of the best tools for saving money. The ability to earn cash back on everything from online purchases to travel bookings makes it a versatile and valuable platform. Whether you’re shopping for clothes, booking a hotel, or ordering groceries, Rakuten helps you save and get money back with minimal effort.


Sign up today and start turning your shopping into savings. With Rakuten, earning cash back has never been easier—or more rewarding!

Back to blog